Brandovate developed a new brand identity for Blockchain At Michigan, a student-led organization at The University of Michigan. World-class institutions demand a certain level of honor and recognition. Hence, preserving the reputation of the university was a priority amongst the founding group of students.

Blockchain brings together packets of data to a certain point, encrypts the data, and passes it along again. This process repeats multiple times before it reaches its respective destination. This process enhances security, transparency, and traceability. Together we collaborated to create a community that resonates a sense of excitement for this new technology amongst the colleagues.

For over 70 years the “Block M” has been the iconic logo-mark for the University of Michigan. To retain this cultural significance, we too kept an “M” shaped silhouette. We also incorporated the official school colors: Michigan Mainze (#00274C) and Michigan Blue (#FFCB05) to make the visual identity feel right at home.